Building the Minimum Bad Ass User. Part Two. Unfinished Business…
Kathy Sierra at Business of Software Conference 2013, Boston, Ma.
Kathy Sierra’s talk last year, ‘Building the minimum bad ass user‘, is one that has had a huge impact, not just on the people that were there in the room on the day, but on people who have watched it online subsequently. One of the key metrics we use to measure the value of the talks that we put online is not the number of people that start watching the talk, it is the number that watch to the end. As the talks are an hour long, this gives us a very good idea of how interested people are in what someone has to say.
Over one third of the people who start watching this talk have finished it in one sitting. In a world where 6 second videos and 140 character pearls of ‘wisdom’ rule the world (allegedly), this is a stunning record. (It doesn’t include people who download, watch in sections etc). We hope you enjoy watching Part Two!